PI Sources
The news industry in America is at a crossroads. While there are many great journalists producing important stories, confidence in the news media is at a historic low, thanks in part to repeated, "fake news" assertions by some elected leaders, disinformation, and a growing distrust of institutions. On PI Sources, we talk to journalists about what it's like to work in this era and the challenges they face trying to keep people informed. The goal: To see the truth and report it. Oh, and there are funny moments too!
Season 1, Episode 5: Jim Brady, the Knight Foundation
Who funds the news? Jim Brady is vice president of journalism for the Knight Foundation, a leading nonprofit funder of journalism in the United States. Hear what he has to say about the state of the media — how startups are funded, and public trust in what they read. Brady’s experience ranges from leading major brands such as washingtonpost.com and Digital First Media to starting a company that built local news sites in three cities.
Meet the Host

Postindustrial founder Carmen Gentile has worked for some of the world’s leading publications and news outlets including The New York Times, USA Today, CBS News and others. His book, “Blindsided by the Taliban,” documents his life as a war reporter and the aftermath of his brush with death after being shot with a rocket-propelled grenade in Afghanistan. He also is a board member of Industry’s Humanitarian Support Alliance. Reach him at carmen@postindustrial.com.